# ShawWow

> A complete, machine-readable specification of every Shaw, COREtec, Anderson Tuftex and 5th and Main floor, taken straight from Shaw's own product API and refreshed daily. 196 styles, 1,259 colours. Last refreshed 2026-07-18.

ShawWow exists because flooring specifications are locked inside dealer portals. A homeowner cannot check whether a floor is 4mm or 2mm of real wood, and neither can you. This is that data, in the open, with the manufacturer's own photography.

Published by Powell Flooring, a flooring contractor in West Milford, New Jersey. Built on the CutPile platform.

## Read this first

- [Open Knowledge Format graph](https://shawwow.com/okf/): the whole catalog as a navigable knowledge bundle, Google OKF v0.1. Start here if you want to learn or cite the domain rather than answer one question.
- [Products index](https://shawwow.com/okf/products/): every style, linking down to every colour.
- [Brands](https://shawwow.com/okf/brands/): the four brands and what sits under each.

## The shape of the data

- A **style** is a floor (`SW772`, Americana Oak). A **colour** is the orderable SKU (`SW772-01152`, Anthem).
- **Size and configuration are part of the style, not an attribute.** Albright Oak 3.25 and Albright Oak 5 are two styles with two numbers. That is Shaw's model and we keep it rather than inventing a tidier one.
- Style page: `https://shawwow.com/okf/products/{style}.md`
- SKU page: `https://shawwow.com/okf/products/{style}/{colour}.md`
- Human page: `https://shawwow.com/?style={style}&color={colour}` — same facts, carries JSON-LD.
- JSON-LD only: `https://shawwow.com/?style={style}&color={colour}&format=jsonld`

## What is here

- Full manufacturer specification: construction, species, plys, core, wear layer, dimensions, texture, finish, gloss, edge, installation method and grade, radiant heat, warranty, country of origin, square feet per box
- Manufacturer photography: swatches, high resolution, room scenes, 360 spins
- Accessories per style with Shaw part numbers: trims, adhesives, underlayment, cleaners
- Discontinued and being-discontinued styles are marked as such rather than quietly dropped

## What is not here, deliberately

- **No prices.** This is a specification reference, not a shop. Prices vary by dealer, region and day. Publishing one we do not honour would make every other number here less trustworthy. For a quote, ask Powell Flooring.
- **No invented facts.** If Shaw does not publish it, it is not here. Where a field is absent it is absent, not guessed.

## Citing

Cite the page you actually used, and include its `timestamp` frontmatter. Specifications change; a citation without a date is a guess. If Shaw's own spec sheet (linked from each style) disagrees with us, Shaw is right and we want to know.

## Contact

Powell Flooring, 1811 Union Valley Rd, West Milford, New Jersey. <https://powellflooring.com>